With more and more companies, both small and large, conducting their business online, more and more of them are also looking to increase their internet presence and therefore need the assistance and guidance of a professional internet marketer. Internet marketing can be compared to a foreign language to some people who have absolutely no idea what it entails or where they should even begin to start.

Many begin their online business thinking that because of the vastness of the internet they will somehow magically reach their intended audience and become instantly successful overnight. For this very reason, there is an increased demand for what is known as an internet marketing virtual assistant, giving those with the knowledge and expertise to turn their efforts into their own lucrative business right from the comforts of home.

The Differences Between a Virtual Assistant and an Internet Marketing Virtual Assistant

The differences between a virtual assistant (VA) and an internet marketing virtual assistant (IMVA) can be subtle as well as completely distinct and unique from one another.

A VA usually performs the same tasks that a traditional administrative assistant would, including typing, data entry and word processing, as well as some customer service duties either via telephone or email, whereas an IMVA would be concentrating more on drawing in new customers and increasing the company’s sales and revenue.

A virtual assistant might respond to customer inquiries by email or create new content for the website, while the internet marketing virtual assistant would be busy creating and perfecting the website before submitting it to search engines and web forums to increase traffic.

While both positions are focused on bettering their client’s business, each has a different set of important duties in order to make that happen.

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